GENERAL MILLS INTERNATIONAL · MARTECH & AI SURVEY · 2026

Where could better tools, data and AI help us grow?

We're exploring where better marketing technology, data and AI could help General Mills International teams move faster, reduce manual effort and drive stronger performance across markets.

Please answer based on where you see the biggest opportunities and pain points today.

15 questions≈ 5 minutesAuto-saved

Your responses are auto-saved securely as you answer. AI-powered prompts are optional and clearly marked.

INDUSTRY CONTEXT · 2025-26

What other FMCG leaders are doing

A snapshot to set the frame. Answer based on your team's reality, not these examples.

Kraft HeinzTasteMaker (Google Vertex AI)
Built a brand-aware generative platform that draws on guidelines, product catalogues and image libraries.
Concept-to-content cycles collapsed from weeks to hours, and the tool is now standard across R&D and marketing.
NestléDigital twins on NVIDIA Omniverse
Converted core SKUs into 3D digital masters that auto-render for ecommerce and any digital channel.
Asset creation and re-versioning is faster and more consistent, with one source of truth for every channel.
MarsDeepSights on Market Logic Synapse
Centralised decades of consumer research and made it accessible via natural-language questions.
Marketing, R&D, finance and sales now share one trusted view, with far less duplicated research.

6 sections · 15 questions